The term 'jowls' is often used to describes the loose, sagging skin below the jawline, which most people develop as they age.
There are several factors that can contribute to jowls, including sun damage, smoking and the natural ageing process which results in a loss of the skin's elasticity and collagen. As these proteins are lost, the cheek skin surrounding your mouth loses its firmness and tightness. Once this happens, gravity causes it to sag and descend to the area on either side of your mouth and chin.
Other environmental and lifestyle factors including facial expressions, weight loss and using phones or computers are also contributors. Genetics can also determine whether you'll develop jowls and how noticeable they become.
The appearance of jowls can be improved by taking small preventive measures including using anti-ageing products which include clinically proven peptides to help encourage the natural collagen production. You should also protect your skin against sun damage by applying SPF on a daily basis, as well as avoiding smoking, adopting a healthy lifestyle and eating a well balanced diet.
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